The Creative Process.
No shortage of creativity exists within the walls of Think Media Studios. From directors and producers, to our photographers and editors, ideas constantly flow to create well–thought–out stories and videos that are executed with a certain precision, every day.
We are creators, thinkers, and idea generators who piece together visual elements that tell stories to be viewed by clients and audience members. But before the content we create comes to its final stage, there is an entire process that takes place. It is known as the creative process.
Put to use every day, our employees each have their own unique way of executing the creative process. For many, the creative process involves gaining inspiration, sifting through ideas, executing those ideas, and finally, evaluating the work done. This process is not something that is learned in a classroom or practiced with the same formula each time. It is a process open for interpretation to each creative individual and takes shape from artistic expression and opinion. Much of the beauty of the creative process is the uniqueness in its practice.
Julia Thorndike, one of our directors and producers, agrees with the unique aspects of the process and says that here at Think Media, every employee has a different perspective – because each project varies. As far as gaining inspiration for her projects, Julia is always watching. “You have to watch a lot of videos for inspiration and keep a log of what is trending”, says Julia. “I have ideas that I have always wanted to use, and when I do have the opportunity to use them it is an exciting moment”.
After finding her inspiration, Julia says it is her goal as producer to find the best way to create what the client wants. Getting an idea right can be difficult, and sometimes one good idea comes among many bad ones. Bouncing ideas off of other team members is also beneficial to our employees. “After I get my ideas collected, I share them with my team to see what sticks,” Julia adds. Sometimes external insight can completely change the creative process.
One aspect of Julia’s creative process that is especially helpful to her is drawing scenes in order to block them in her own mind. “Everyone has different ways of sparking thought, and when you have that moment when everything all of a sudden clicks, it’s the most rewarding part,” Julia says. Whether that ‘aha’ moment is drawing a certain image or hearing someone say something specific, you know you have the right idea.
Ryan Girard, also a producer and director here at Think Media, gave insight to his process. “When I’m given a new project, I like to start my creative process by answering the question of why,” Ryan says.
Clients come to us with a message they’d like to implement into video, and we have to create that for them not only by adding our creativity, but by keeping in mind their intentions. After asking the question of why, Ryan likes to envision what the video or project will sound like to viewers. “You may not think of it, but the sound is just as important as the visual aspects of a video.” Once the music is nailed down, Ryan’s creative process takes shape.
The frequency of working on projects and exercising his own creative process has taught Ryan in a number of ways. “After producing so many projects over my time here at Think Media, I’ve become more confident in my ideas”, says Ryan.
The creative process takes time to execute, but that is what many of our employees love about their jobs- the ability to pour hard work into telling stories while enjoying the process.
Here at Think Media, the creative process is what drives our daily work. It’s our business and our specialty.