Creating 12 Sets in One Day – Think Media Studios with OMF

One of the 12 sets for OMF

(featured blog photo credit to Dan Morgan)

Twelve sets, one location, one day. Our friends at Twist Creative Inc. challenged us with a concept that involved bold bedroom colors as a motif for two broadcast spots for The Original Mattress Factory. But how do you create, dress and shoot 12 sets in a day? I have a tendency to make things harder on myself, and I don’t particularly love using green screen.

The solution: construct two –  8’ X 20’ walls on casters inside a studio to create our 12 unique bedroom sets. Some walls would need to be painted on site throughout the production day.

It turns out, that with a top-notch production design team, great creative and patient talent and crew anything is possible. The day was long, but we made it through thanks to a Taylor Swift-inspired soundtrack provided by Twist’s Charlene Coughlin and visits from Studio 526’s resident dog, Gibby (he also snuck into one of the spots).

The result: two plucky and fun spots (watch HERE) for OMF that are making audiences want to experience the “end of day ahh”.

*Watch a time lapse of the construction of each of the 12 different colored sets below.

Mary Hipp
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