The Power of Purpose: Olympic Ad Winners Much like the Super Bowl, the Summer and Winter Olympics have become a place for advertisers to show off their big guns. And despite a spate of pandemic-induced irregularities that affected the games themselves, the 2021 Tokyo Summer Olympics...
COVID – 19 has certainly presented a shift in daily culture for every industry imaginable. Brands are quickly pivoting their strategy and we see many companies adjusting their messages in this uncertain time. A much softer message is now portrayed in an effort to provide comfort...
Sep
Mood, vibrancy, fluidity. Those are the words that popped into my mind when I was tasked with designing and animating a video for the ACLU of Ohio. The ACLU came to us looking for an animated piece to accompany a public awareness campaign about the...
(featured blog photo credit to Dan Morgan) Twelve sets, one location, one day. Our friends at Twist Creative Inc. challenged us with a concept that involved bold bedroom colors as a motif for two broadcast spots for The Original Mattress Factory. But how do you create,...
Feb
The Renegades are a youth football club started in 1986 by a man named Phil Cullem. Cullem’s goal was simple; to keep kids off the streets and to make a safe zone for them to achieve their goals both on and off the field. Now,...
Apr
Last Friday I found myself stranded in the parking lot of a ratty hotel off route 8. One of my tires decided enough was enough and deflated not only itself, but my ego as well. I had loaned my jack to a friend a few...
Feb
It was freezing cold last Wednesday as I sat in my car outside of The Greater Cleveland Aquarium. I was anxiously awaiting my first shoot with Think Media Studios and while the temperature outside was in the single digits, I barely noticed as I nervously...
It goes without saying that having a film at the Sundance Film Festival is surreal. Even Hollywood’s elite get all dolled up and giddy when it comes to this event, naturally so did we (and yes, we just compared ourselves to Hollywood’s elite). Producers Geoff Yaw...
Jan
We recently held a private screening of King Me at the Capitol Theater here in Cleveland, Ohio. After over 2 years of work, it was both nerve wracking and a great relief to finally view the project with an audience for the first time. We...
Justin Russell, Keith Potoczak and I, armed with little more than a few Panasonic HVX 200’s, some mics and the knowledge that every year grown men and women gather in groups to fight to the death……well not actually “the death” but a death of sorts over...